(LEXINGTON, KENTUCKY) “March Madness” leads to a September Surge in student population. Winning the NCAA basketball tournament encourages high schoolers to investigate the college and make applications. Kentucky, which won the tourney, stands to have a large student body by several thousand.

Jaren Pope says (quote) “Males seem to have the [basketball] tournament on their radar early on, but if your team gets to the championship, males and females are influenced about equally.”

Economists at BYU and the University of Chicago studied where high schoolers send their standardized test scores for the admissions process. Universities received approximately 10% more scores just following a championship season. This is true for basketball, football, and hockey.

Lacrosse championships don’t impact student’s interest in a college.