In Brazil, a beer company has developed a beer-flavored ice cream that some claim could encourage kids to drink. Ambev brewery, which produces a brew called Skol, has an ad campaign that shows a yellow ice cream box with a beer lid, followed by the tagline, “Shall we go to the bar to have an ice cream?”
Here’s the thing, though… While the dessert tastes like beer, it doesn't contain any alcohol. Or actual beer. But activist groups in Brazil still want to restrict the sale to adults.
What do you think? Does this encourage kids to drink beer? Should sales be restricted to adults?